About
Hi, I’m Celine — a product designer blending design thinking with real-world impact.
With a background in industrial and service design, and over 10 years of experience across diverse industries, I create user-centred solutions that are both seamless and purposeful. I’m passionate about crafting digital experiences that balance usability with business goals. My holistic approach focuses on enhancing user journeys and delivering thoughtful, impactful design at every step.
Specialties:
UX design, Service design thinking, UX research, Agile process
June 2022 - present
UX Designer
UBS
Led the design of a Liquidity and Funding platform to calculate and monitor data activities, enhancing operational efficiency for Group Treasury. Responsible for creating intuitive, efficient solutions for data monitoring and model development, collaborating with stakeholders and cross-functional teams to ensure high usability standards.
March 2019 - June 2022
UX Designer
AVIVA
Sitting in the Trading team and responsible for improving Quotemehappy motor and home insurance journeys. Includes both mid-term alternations to existing customers and new business to acquire onboarding. Working closely with CX, operation and engineering teams, to deliver UX design of web and mobile apps.
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Have also worked on a brand new insurance app product targets in young generation and unban renters. Responsibilities included driving user-centred design process, from conceptualisation, UX design to prototyping and improvement.
March 2017Â - February 2019
Designer
Verifone
Worked within the global marketing team on projects from brief to delivery. Collaborating with multidisciplinary
teams to deliver high-quality insight, innovation and design. Ranging from UI/UX design for websites and payment devices to business-driven event design — all with the aim of bringing clarity, user empathy and a strong aesthetic sensibility to client challenges.
October 2018 - May 2019
Product Designer (Freelance)
ihomagic
Led the responsive website redesign, encompassing research, information architecture, user flow diagramming, wireframing, and prototyping for both mobile and desktop experiences.
October 2017 - September 2019
Multi-disciplinary designer
ihomagic
Freelance multi-disciplinary designer and strategic thinker.
ihomagic is a design-led manufacturer for home and lifestyle. I helped the company strategically develop the products, offers and brands through design. Connecting the brand with the experiences of their customers, making it more valuable for both their customers and their business. Tackling every part of the design process including research, strategy, ideation, re-branding and art direction. Also in charge of the products improvements with a particular focus on design and customer engagement strategy
September 2014Â - February 2017
Designer
Born.com
Working closely with marketing team on basic marketing websites, landing pages and online branding promotions within brand language. Creative support to the development of company's new offering, platforms and cooperative media partners (ES magazine, Evening Standard, The Independent, etc.). Also together with a wider design team to apply proper design for annual magazine and the annual event Born Awards.