About
Hi, I’m Celine — a product designer blending design thinking with real-world impact.
With a background in industrial and service design, and over 10 years of experience across diverse industries, I create user-centred solutions that are both seamless and purposeful. I’m passionate about crafting digital experiences that balance usability with business goals. My holistic approach focuses on enhancing user journeys and delivering thoughtful, impactful design at every step.
Specialties:
UX design, Service design thinking, UX research, Agile process
June 2022 - present
UX Designer
UBS
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Led design for the LiFE Platform (Liquidity & Funding Engine), a strategic modernisation initiative consolidating 10+ disparate treasury applications into unified platform, transforming operational efficiency for Group Treasury
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Designed end-to-end user experiences for complex financial workflows, including treasury data dashboards, multi-engine calculation frameworks, multi-model validation systems supporting high-stakes liquidity and funding decisions
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Partnered closely with product owner, engineering teams, and treasury stakeholders to translate specialised business requirements into cohesive design solutions while while upholding consistency, governance, and long-term extensibility
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Drove innovation in treasury operations through participation in UBS Hackathon 2025, designing automated sweep flow concepts that informed platform roadmap development
March 2019 - June 2022
UX Designer
AVIVA
Embedded within the Trading team, responsible for the end-to-end UX designs of motor and home insurance products across web and mobile platforms.
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Designed improvements to motor and home insurance user journeys, covering both mid-term alternations to existing customers and new business to acquire onboarding
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Led design for a new insurance app concept targeting young urban renters, conducting user research, creating IA, and iterating on designs based on testing feedback
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Worked closely with CX, operations, and engineering teams for responsive web and mobile experiences
March 2017Â - February 2019
Designer
Verifone
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Designed digital experiences across website, and payment device interfaces, working within global marketing team on projects from concept to delivery
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Applied user-centred design methodologies to improve user journeys and translate business requirements into intuitive solutions
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Collaborated with cross functional teams across multiple markets to ensure cohesive brand expression and experience consistency
September 2014Â - February 2017
Designer
Born.com
Owned responsive website design, including information architecture, user journeys, and high fidelity prototypes for desktop and mobile. Delivered marking websites, landing pages, and brand assets for media partners (ES magazine, Evening Standard, The Independent, etc.), and co-developed the design system and creative direction used across the annual magazine and Born Awards events.