Celine Che
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It’s a data sourcing and calculation platform for the Treasury team, providing essential tools for calculating and monitoring data and risk metrics. Closely collaborated with stakeholders to ensure the platform’s journey is clear, efficient, and meets high usability standards.
Redesigned the motor insurance renewal journey to enhance customer retention by promoting product adoption and delivering consistent value throughout every step of the customer experience.
Designed the account dashboard for Quotemehappy.com, an internet-only car insurance brand by AVIVA, enhancing user experience in accomplishing account-related tasks. The self-service platform enables users to efficiently view, download, and manage policy changes online anytime, aligning with customer expectations for convenience and ease of use.
Addressed outdated design and high failure demand, improving user experience and aligning with Quotemehappy.com's self-service promise.
Led the end-to-end design of the app, tailored for Millennial and Gen Z urban renters. Took full ownership from UX/UI to custom illustrations, crafting a cohesive and engaging experience. Focused on making insurance accessible, intuitive, and relevant for a typically underserved audience.
